vogue: redefining, modernising, & making the best bras

Named as Vogue magazine's best new bras for 2021. Here's why... 

redefining
  • Comfort driven design, barely there feel that runs through our soft bras to underwires. 
  • Zero-waste seamfree range, as part of our ongoing efforts to find more sustainable ways of making.
  • Underwear as outerwear, from crop tops to versatile and stylish athleisure statement pieces.
modernising
  • New gen lace that's graphic, strong and comfortable.
  • Playing with traditional notions of gender norms, our bras are for any gender.
  • We mix up outdated ideas about femininity. 
the best
  • Our bras are made in some of the best lingerie factories in the world, prized for fit and technical skill.
  • Designs created from a legacy of world-class lingerie expertise.
  • Our customers can't get enough of them.
Shop our bras here.