les girls, les boys is...

the creator and leader of a new market segment in the apparel industry: "bed to street".

champions the fluidity of love and friendship

A brand that embraces the newest cultural and generational attitudes.

a brand that is un-filtered, un-pretentious and honest.

a brand that lives by a new set of cultural values and looks to empower rather than define people.

a brand that promotes cross-cultural mind-sets and diverse identities. 

a brand that challenges out-dated ideas and established norms.

a brand that champions the fluidity of love and friendship.