First manufactured by Kodak, super8 was popular for home videos in the 60s and 70s (the reversal stock film was great for home projection). But with invention of the videotape, the form fell out of fashion. In ’77 though, The Roxy Club put on 100 nights of punk acts in London. Velvet Underground, The Stooges, New York Dolls, Suicide, Ramones, The Sex Pistols, The Clash… all captured on super8 by disc jockey Don Letts. Budget was low and the footage was raw, but The Punk Rock Movie from England (1978) spread punk’s status to the states.
Then-revolutionary MTV adopted super8 in the 80s, as an alt-method of movie making. Today it’s used by students, artists and a heap of fashion brands. We got there early with in-house graphic designer Zeynep bringing her 1971 Canon 814 to our campaign shoot May ’18. And though everyone’s doing it now, we love the process, the realness, the punk. So we kept it going.
Watch behind the scenes of our Spring/Summer 2019 shoot, filmed October ’18 by Zeynep Agcabay using 50D Vision 3 and expired vintage Kodachrome in her 1971 Canon 814 super8.
Into it? Visit one of the below global super8 film festivals, or read Kodak’s filming tips.