about les girls les boys

Les Girls, Les Boys is...

The creator and leader of a new market segment in the apparel industry: "bed to street".

A Brand that embraces the newest cultural and generational attitudes.

A Brand that is un-filtered, un-pretentious and honest.

A Brand that lives by a new set of cultural values and looks to empower rather than define people.

A Brand that promotes cross cultural mind-sets and diverse identities.

A Brand that challenges out-dated ideas and established norms.

A Brand that champions the fluidity of love and friendship.

A Brand that tells bold and progressive stories via exciting new voices.